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Radio Imaging Pop Commercials

By Alan Shires Filed Under: Commercials
Alright folks, let’s dive into something you probably hear every time you’re jamming out to the latest pop hits on the radio: radio imaging pop commercials. You know those quick little voiceovers that pop in between songs and ads, giving your station that special something? Yeah, that&rs....

The Impact of Radio Imaging for Rock

By Alan Shires Filed Under: Commercials
If you’ve ever caught yourself headbanging to a heavy anthem on the radio (guilty), chances are you’ve been sucked in by a killer radio imaging spot. Those high-energy promos, jarring guitar riffs, and voices that could wake the dead? Yeah, that’s the magic of rock radio imaging. B....

Endorsement Feature Voiceovers

By Alan Shires Filed Under: Narration
Political voiceovers might seem like a snooze fest, but trust me, there’s a lot more happening behind those commercials than meets the eye. Sure, you’ve got your typical “Vote for me, I’m great” type of messaging, but there’s a whole lot more going on. Think voter....

Voicing Informative Voting Guides

By Alan Shires Filed Under: Narration
Let’s be real, most folks don’t sprint to their mailbox excited to open a voter info pamphlet. Unless there’s a coupon inside (spoiler: there never is), they’re more likely to skim the first page and toss it in a pile next to last year’s takeout menus. That’s wher....

Social Advocacy Campaign Voiceover

By Alan Shires Filed Under: Narration
You ever hear a public service announcement and think, “Wow, that was oddly moving,” instead of zoning out like usual? That’s the power of a good social advocacy campaign voiceover. These aren’t your run-of-the-mill, “Hey, buy this thing” ads. These are the messag....

The Power of Personalized Political Narration

By Alan Shires Filed Under: Narration
Politics is everywhere. It is on your TV, in your social media feed, and even sandwiched between ads for car insurance. So, let’s be real, most political messages sound like they were written by a robot with a law degree. But that’s where personalized political narration steps in. Instea....

Civic Engagement Updates: Giving Important Info a Voice

By Alan Shires Filed Under: Narration
Let’s be real, most people don’t wake up excited to hear about local policy changes or upcoming city council meetings. But civic engagement updates? Those matter. They’re the little nudges that remind people, “Hey, this thing is happening, and you might want to know about it.....

Announcements for Public Services

By Alan Shires Filed Under: Narration
When people think about political voiceovers, they usually picture dramatic campaign ads that are complete with ominous music and a voice that makes everything sound like the fate of the universe is at stake. But political voiceover work isn’t all about the suspense. There’s a whole othe....

Bringing Tour Guide Narration to Life

By Alan Shires Filed Under: Narration
Have you ever been on a tour where the guide sounds like they’re reading a tax manual? Yeah, not great. That’s why quality  tour guide narration is such a game-changer! It turns what could be a snooze-fest into a story you actually want to hear. Whether you are wandering through a m....

Narration for Apps

By Alan Shires Filed Under: Narration
When you think of voiceover, you probably picture audiobooks, commercials, or maybe even documentaries. However, one area that’s quickly becoming a big player in the voiceover world is Narration for Apps. Let me tell you, this is not your grandma’s audiobook gig. What is Narration for Ap....

Narration for Websites: Because Text Alone Is Boring

By Alan Shires Filed Under: Narration
Ever landed on a website and felt like you were trapped in a digital instruction manual? Walls of text, lifeless paragraphs, and a design that screams “last updated in 2007.” Now imagine that same site, but instead of forcing you to read a 10,000-word company history, a warm, engaging vo....

Narration for Business

By Alan Shires Filed Under: Corporate Narration
Narration for business is basically the secret recipe that makes corporate videos, presentations, and training materials less boring. Whether it’s a product demo, an explainer video, or that onboarding video new employees pretend to watch while checking their phones, the voice behind the messa....

Corporate Voiceover Narration

By Alan Shires Filed Under: Narration
Let’s be real—corporate content isn’t always the most thrilling thing in the world. You’ve got performance updates, compliance training, product walkthroughs—riveting stuff, right? That’s where corporate voiceover narration comes in, turning even the driest of scr....

Revamping Radio Imaging: Hip-Hop and R&B Radio Imaging

By Alan Shires Filed Under: Commercials
Hey there, radio enthusiasts! Let’s chat about something that’s as essential to your favorite hip-hop and R&B stations as the beats themselves: radio imaging. You know, that catchy stuff that makes you go, “Wow, I love this station!” Yes that’s right hip-hop and r&a....

Promos for Kids' Programs

By Alan Shires Filed Under: Commercials
In television, promos are the channel's method to get audiences hooked on specific shows. Unlike typical ads that you might see scattered across a variety of channels, promos are one-of-a-kind creations, designed exclusively for the network they call home. This tailored approach makes them an especi....

Promos for True Crime

By Alan Shires Filed Under: Commercials
promos for true crime aren’t just a casual invite to check out a show. Oh no, they’re more like a dramatic whisper in your ear: “Come closer…you won’t believe what’s about to happen.” These teasers thrive on suspense, high drama, and those jaw-dropping mome....

Movie Trailer Promos

By Alan Shires Filed Under: Commercials
In the advertising world, “promo” is the flashier, cooler cousin of the everyday ad. It’s got swagger. While regular ads are hopping around from platform to platform like caffeinated rabbits, promos are laser-focused, exclusive to the network or channel that created them. Think of ....

Drama and Sitcom Promos

By Alan Shires Filed Under: Commercials
TV promos are the unsung heroes of network marketing. Think about it: they’re not some random ads competing for your attention on any channel. They’re exclusive, like the VIP pass to the hottest club in town (if the club were your couch and the bouncer your remote). Promos don’t ju....

Political and News Promos

By Alan Shires Filed Under: Commercials
In the world of voice acting, promo work is its own unique beast. Promos aren’t your run-of-the-mill commercials; they’re specifically tied to the network or channel that produces them. Think about it: a soda ad can pop up on any channel, but a promo? That’s all about exclusivity. ....

Game Show TV Promos

By Alan Shires Filed Under: Commercials
Let’s get this out of the way: TV promos don’t get nearly the love they deserve. These tiny, punchy snippets of brilliance are what make you sit up, take notice, and cancel your plans just to see what happens next. But they’re not your run-of-the-mill commercials. Nope. Promos are ....
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