Change is an inevitable force in all walks of life, and it is a topic that has been addressed in various contexts. The concept of change can invoke a sense of fear, but it also offers a myriad of opportunities. This article delves into the concept of change and its impact on voiceover artists. In the ever-evolving voiceover industry, it is paramount for voice actors to effectively navigate through the waves of change to achieve the best outcomes. Change within voiceover varies massively from performance styles to popular genres.
The question 'What has changed?' surfaces quite often in numerous discussions. The voiceover industry has witnessed its share of changes, the most profound one being the effects of the recent pandemic. This change was all-encompassing, affecting not just the voiceover industry, but the entire world. However, it certainly brought about significant changes in the way voiceover work is done.
Change isn't always brought about by global events, it can also stem from the introduction of innovative technologies, evolving trends, new narrative styles, and clients pursuing novel directions. All these elements invariably influence the voiceover industry to varying extents.
In the subsequent sections, we will explore how change can have both negative and positive impacts and how voice actors can respond optimally to these shifts.
Picture this scenario: you suddenly secure three substantial clients simultaneously. This change is definitely positive, isn’t it? However, it also presents the challenge of managing your time effectively and maintaining a healthy work-life balance. Moreover, it's crucial to continue nurturing your existing client relationships. The situation could be compared to a clown car scenario where numerous clowns somehow fit into a minuscule vehicle. We often find ourselves trying to squeeze more into our lives, forgetting that time is a finite resource.
On the flip side, imagine losing one or even two of your biggest clients. This can undoubtedly stir panic and worry. However, it's important to remember that this newfound free time can also be seen as an opportunity. Here are three key strategies to help you navigate such situations:
Client Retention: Endeavor to retain your clients by offering discounts or a reduced service package, keeping them engaged albeit in a lesser capacity.
Consistent Marketing: Regularly perform marketing tasks. To gain a deeper understanding of this, you can check out various other articles in our resource section.
Preventive Measures: As the saying goes, 'Prevention is cheaper than the cure.' Regular marketing tasks coupled with constant acknowledgment and gratitude towards your clients can help retain them. Simple gestures like sending cards or small gifts during holidays can go a long way.
Change can swing both ways – it can be advantageous or disadvantageous. However, voice actors must always be prepared for it. The recent pandemic, for instance, proved beneficial for many voiceover artists who had home studios, as production companies had no choice but to utilize these home studios to keep their operations running. Conversely, voice actors without home studios faced a challenging decision: either lose out on potential work or invest in home studio technology. The opportunity to work from home emerged as an enticing proposition, demonstrating how change can bring about unanticipated opportunities.
Change Within Voice by Alan Shires