Hey there, fellow voice actor! Let's chat about a narration sub-genre that you might not have given much thought to, but is an absolute goldmine of opportunity – corporate narration. This is a huge market that many voice actors overlook, and trust me, you don't want to miss out on this one.
First things first, let's break down what corporate actually is. Narration, as you know, belongs to the voiceover industry, and corporate is a sub-genre of narration. Corporate involves providing the voice for corporate content. This can include a wide range of materials, from training videos and e-learning modules to corporate presentations and explainer videos. Essentially, any content that a corporation needs to communicate internally or externally could require corporate voiceover.
The demand for corporate voiceover is massive and continuously growing. With the rise of digital media, corporations are creating more content than ever before. And guess what? They need voice actors to bring that content to life. From small businesses to Fortune 500 companies, organizations of all sizes need corporate narration.
The pandemic has also contributed to the rise in demand for corporate work in voiceover. With remote work becoming the norm, companies are investing in e-learning and online training materials to keep their employees engaged and informed. Additionally, corporations are creating more video content for their websites and social media platforms to connect with their clients and stakeholders. All of this content requires professional voiceover, and that's where you come in.
Now that we've established that there is a huge demand for corporate narration let's talk about how you can tap into this market and book more work. Creating a corporate demo is the first and most important step. This is a specialized demo that showcases your ability to handle corporate content. Make sure your demo includes a variety of corporate materials, such as training modules, explainer videos, and corporate presentations.
Once you have a corporate demo, it's time to start marketing yourself. Update your website and online profiles to include your new demo and make sure to highlight your corporate skills. Reach out to production companies, e-learning companies, and corporate video producers and let them know that you specialize in corporate.
Networking is another key component to booking more corporate narration work. Attend industry events, both online and in-person, and connect with other professionals in the corporate world. Join online forums and social media groups related to corporate voiceover. Don't be afraid to put yourself out there and make connections. Understanding the corporate world is also essential for success in corporate narration. This includes understanding the language and terminology used in the corporate world as well as the tone and style of corporate content. Do your research and educate yourself on the corporate world to better serve your clients.
Lastly, never stop improving your skills. Corporate may not be as glamorous as other voiceover work, but it requires a high level of skill and professionalism. Take classes, work with a coach, and continuously strive to improve your craft.
Corporate narration is a lucrative market that is often overlooked by voice actors. With the rise of digital media and remote work, the demand for corporate voiceover is higher than ever before. By creating a specialized corporate narration demo, marketing yourself, networking, understanding the corporate world, and continuously improving your skills, you can tap into this market and book more corporate narration work. So, don't overlook corporate. It's worth investing your time and effort into.
Exploration of Corporate Narration by Alan Shires