Marketing, an intriguing term, is usually associated with colossal corporations like Apple and Starbucks, spending millions on advertising, displays, and campaigns. But where does this leave voice artists looking to promote their work? The answer is straightforward – right in the comfort of your own home, using your laptop. This piece explores key strategies for marketing your voiceover business.
Search Engine Optimization (SEO) might seem intimidating, but it's more accessible than you think. Here are some practical, free strategies to help voiceover artists improve their online presence:
After implementing these steps, it's advisable to consult with Voice Actor Websites for further guidance.
The phrase 'Just Google It' has become a universal mantra. You can use this digital resource for marketing your voiceover business. Begin by searching for phrases such as 'Your City Production Studio,' like 'Sydney Production Studio.' You can also tailor your search using other relevant phrases, such as 'Sydney Game Developer,' to target specific genres and potential clients.
Social media platforms harbor various groups and pages where casting professionals frequently post job opportunities. Although numerous voiceover artists compete for these roles, your advantage lies in your post-application strategy. Engaging consistently with those posting work can cultivate stronger relationships, increasing your chances of booking a job in the future.
Reaching out to previous clients is a potent marketing strategy. Reminiscing about that exceptional job you did three years ago? When was the last time you contacted that client? Maintaining these connections can help you stay at the forefront of their minds.
In their busy schedules, clients may lose track of previous collaborations. A gentle nudge or occasional check-in can keep you in their thoughts. Festive seasons like Thanksgiving, Christmas, and New Year offer excellent opportunities to send warm wishes or a personalized card. There are numerous occasions throughout the year to get creative with your outreach.
Patience and commitment are vital in marketing your voiceover business. Progress may not be instant, but steadfastness pays off in the long run. View your voiceover career as a marathon rather than a sprint – steady progress is key. Consistently applying these strategies will undoubtedly yield gratifying results in the future. Discover more about marketing yourself within voiceover.
Marketing Your Voiceover Business by Alan Shires