Harnessing the power of social media for voice actors can initially appear as a daunting task. However, when approached strategically, it can evolve into an enjoyable and fruitful experience. There are numerous factors to consider, such as the choice of platforms, the quantum of content shared, and the nature of the content. In this article, we explore these points in detail.
To focus solely on text and image-based platforms, we'll exclude video-centric platforms like YouTube and TikTok from this discussion. Our focus narrows down to Facebook, Instagram, Twitter, and LinkedIn.
Facebook boasts an extensive network of pages and groups that enable meaningful interactions. The platform's community vibe is a valuable asset for casting professionals, making your proactive participation crucial. Besides, Facebook frequently hosts casting calls and auditions, so staying in touch with those posting these opportunities is beneficial.
Twitter, primarily a social platform, features an incredibly useful function - 'Lists'. These lists, which can be kept private or public, helping you in managing your professional relationships and identifying who to reach out to. Be careful though, people you add to a public list will know they're on it, which could lead to some awkwardness!
Instagram is currently riding a wave of popularity, thanks largely to its visually appealing format in an era of dwindling attention spans. Occasionally, you might also stumble upon casting calls on this platform.
LinkedIn is arguably the most professional platform, often considered a business-oriented social network. It's an excellent platform to connect with potential clients and industry professionals. Remember, your profile is your first impression, so keep it polished and professional.
Self-promotion is undoubtedly a tricky balancing act. Your social platforms should reflect you as a professional and as a person. However, this doesn't mean sharing every mundane moment of your daily life. Instead, it's about letting your personality shine through your posts. For example, if you're an ice cream enthusiast, why not share when you discover a rare, delightful flavor? Personal highlights, such as family moments, can also make an appearance on your feed. Of course, professional updates regarding your work as a voice actor should comprise a significant part of your content. To keep the content engaging and fresh, consider posting every other day.
Like all aspects of life, social media also requires a balanced approach. Being a voice actor often entails handling tasks beyond the recording booth, including marketing. The key is to choose platforms that you're comfortable with and share content that genuinely represents you. As voice actors, we must strive to find harmony in this digital arena, promoting our work while also showcasing our unique personalities.
Mastering Social Media for Voice Actors by Alan Shires