Alright, let’s get real and casual with this. No fancy words, no formal tone—just straight talk. Here’s the lowdown on voiceover work, especially in the explainer category, and why it’s a sweet gig for voice actors. Voiceover gigs come in all shapes and sizes, but explainer voiceovers are where you can really show off your skills. In places like retail and sales, these voiceovers are like the hidden passcode that helps companies get their message across. Whether it's getting new hires up to speed or breaking down some new strategy, a good voiceover can make even the most boring stuff sound interesting.
When you’re working with numbers, targets, and all that serious business talk, the challenge is keeping people’s attention. That’s where your voice comes in. You’ve got to make sure that even the most complex info doesn’t send people running for the hills. It's all about making it sound like a conversation—not a lecture. Let’s face it, nobody wants to listen to a robot. They want to hear from a real person. That is exactly where you, the voice actor, shine. Your job is to take all that corporate mumbo jumbo and make it sound like you’re chatting with a buddy. The more real and relatable you can make it, the better. That’s what sticks with people, and it makes them more likely to actually pay attention to what’s being said.
In the retail and sales world, the way something is said can be just as important as what’s being said. A good voiceover doesn’t just inform—it pulls people in, makes them feel comfortable, and gets them engaged. When you deliver info in a way that’s easy to digest, people are more likely to connect with it. That connection can make all the difference, whether you’re talking to employees or customers.
Sales voiceover is interesting because the intention is to sell without being pushy. The brands and companies want you to make their money, and that's fine! However, if you get too pushy you have the opposite effect. So it is a real balancing act. The relatable tone is what truly sells. People want to feel like they are making a connection. Hard sales are gone! It needs to feel like a genuine testimonial from real trustworthy people.
Then we have retail! The busy world of new trends, consumptions, and technology. Much like the above, it is about believing in what is being presented and not being manipulated to part with the money. A lot of these products and services are fantastic, and to a degree, carry themselves. However, the need for a strong voiceover can not be underestimated! In a world where competition is fierce having a strong voiceover might be the difference between success and failure in an ever competitive world.
Voiceovers, especially in the retail and sales space, are constantly changing. But one thing stays the same: the need for a voice that’s real, engaging, and relatable. As a voice actor, that’s where you come in. Your ability to turn complicated stuff into something people actually want to listen to is what makes you stand out. So, if you’re in the voiceover game, keep doing what you do best—making the tough stuff sound easy, and the boring stuff sound interesting. Your voice isn’t just being heard; it’s making things happen.
Understanding Retail and Sales Narration by Alan Shires
Voice Actor