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The Role of an Agent for Video Games

By Alan Shires. Published Jul 14, 2023.
Filed Under: Video Games

The role of an agent for video games is critical for any voice actor looking to grow in this field. In the ever-growing video game industry, the role of an agent is essential for actors. Agents provide the bridge that connects talent with opportunity, negotiating contracts, and providing career guidance. Understanding the role of an agent, how to get one, and what the actor-agent relationship looks like is critical for anyone aspiring to be part of this industry.

The Role of an Agent

An agent's primary role is to secure work for their clients. They have their fingers on the pulse of the industry, keeping tabs on upcoming projects and casting calls. They represent actors to game developers, producers, and casting directors, promoting their skills and suitability for roles. 

Furthermore, agents negotiate contracts on behalf of their clients. They ensure that the actor gets a fair deal, taking into account the industry standards, the demands of the role, and the actor's level of experience. An agent also provides career guidance. They help actors make informed decisions about the roles they take on, considering how each opportunity might fit into their overall career trajectory.

Getting an Agent in Video Games

The process of getting an agent involves several steps:

Research: Research potential agents that are experienced in the video game industry. Look into their reputation, client list, and the type of projects they handle.

Building a Portfolio: Before approaching an agent, actors need to build a compelling portfolio. This should include a resume, headshots, demo reels, and any other material that showcases their skills, such as voiceover clips or performance capture videos.

Submission: Once a list of potential agents is made, actors should submit their portfolios according to each agency's submission guidelines.

Meeting: If an agent is interested, they will typically set up a meeting to discuss potential representation. This meeting is a chance for both parties to see if they're a good fit for each other.

The Actor-Agent Relationship

The relationship between an actor and their agent is a professional partnership, based on trust and mutual respect. The agent needs to believe in the actor's talent, and the actor needs to trust the agent's judgment and industry knowledge.

Communication is key in this relationship. Actors should keep their agents updated on their skills, interests, and any changes that might affect their availability or marketability.

It's also important to remember that while an agent can provide opportunities, it's ultimately up to the actor to deliver in auditions and performances. The actor's success is the agent's success, creating a symbiotic relationship.

Wrapping Up The Role of an Agent for Video Games

Securing representation is a significant milestone for actors in the video game industry. An agent can open doors to opportunities, negotiate contracts, and provide guidance. However, this relationship requires effort from both parties, with clear communication and mutual respect being vital. By understanding the role of an agent, and the processes involved in securing one, actors can navigate the industry more effectively and progress in their careers.

The Role of an Agent for Video Games by Alan Shires

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