Navigating the world of voiceover job applications can often seem daunting, especially when you're uncertain about what to write in the application form. This could be a scenario you're facing while exploring voiceover opportunities on social media or through platforms like Voice123 or Backstage. The good news is, by the end of this guide, you will be well-equipped to create a compelling, authentic, and persuasive voiceover cover letter for all your applications.
The importance of a cover letter in your voiceover business cannot be overstated. Whether you're reaching out to prospective clients via email as part of your online marketing strategy, or responding to a job listing on a company's website, your cover letter is your first point of interaction. Understanding how to structure your cover letter effectively is thus crucial. This guide is structured as a three-part series, giving you ample time to digest each section and implement the strategies discussed.
A well-crafted cover letter can make a memorable first impression. The key is to find a style that aligns with your personality while keeping the focus on the prospective client. The design details—font, size, and character—should complement your personal brand and the message you wish to convey. While the following example provides a solid starting point, consider conducting additional research to tailor the best approach for your business.
Kickstart your cover letter with a brief introduction that states who you are and what you appreciate about the potential client's work, website, or social media presence. Example: "Hi Karen, My name is Ted Jones, and I was particularly impressed by the motorbike stunt featured in your webpage promo video!"
The first paragraph should ideally illustrate your understanding of the client's needs and position yourself as a solution to their problem. Example: "I understand you're in search of voiceover artists, and I'm sure finding the right fit for each project can be challenging. However, I'm here to simplify that for you! I've had the privilege of working with some fantastic clients and am eager to bring that exceptional experience to your projects."
If you have previous clients, this is a good place to mention them. Example: "I've collaborated with renowned brands like Starbucks, Microsoft, and Walmart, and I'm excited about the possibility of offering you a similar exceptional experience!"
Remember, the emphasis of your cover letter should be on how you can assist the client, not on showcasing your talent. Your voiceover demo will give them a taste of your abilities; your job is to pique their interest enough to get them to listen to it. Encourage the client to explore your work further by providing reassurance, support, compliments, and assistance. Begin by drafting your introduction and first paragraph, and when you're ready to take the next step in crafting your cover letter, proceed to part two of this series.
Voiceover Cover Letter by Alan Shires