Have you not read part 1 yet? Check it out. The notion that the voice actor cover letter should be an elaborate, extended document, akin to a bachelor's degree thesis, needs to be debunked. The objective of the cover letter isn't to sell a service; that's a byproduct of the ensuing relationship. Rather, the cover letter serves as a bridge, connecting the voice actor with potential clients. Its ultimate purpose? To position the voice actor as the solution to the client's problem.
Imagine being a company's decision-maker, continually interrupted by strangers soliciting work. It's easy to see how this could quickly become tiresome. The key to a successful approach is shifting the focus from your need for work to your ability to solve their problem. This slight change in perspective is not only powerful but also impactful, as it places the intention in the right context.
Having built on the foundation laid in our previous article, let's now explore the second paragraph. This section's mantra? Make engagement effortless. Consider an example: “What does your schedule look like next week? I'd love to arrange a 20-minute virtual coffee chat via Zoom. I'll take care of the coffee! Share your address, and I'll have a delivery from Uber/Deliveroo bring you a coffee.”
Investing in cold leads may not be everyone's cup of tea (no pun intended), but consider it a business investment that can yield positive results. The uniqueness of this offer sparks conversation, and although only a few may accept, those who do will likely remember your gesture—because who can resist free coffee?
This article's crux is the importance of standing out and differentiating yourself from the usual cold emailers. If your potential client accepts your coffee offer and logistics services like Uber or Deliveroo aren't available, send them a Starbucks gift card ahead of time! It's always wise to have a backup plan in place.
With the introduction and first paragraph already in place, incorporate the second paragraph using the guidance provided. The challenging part of crafting your cover letter is now complete. In the third and final part of this series, we'll discuss how to enhance your cover letter, adding substance to its current skeletal structure. Discover here the final installment, "part 3" of the Cover Letter for Voice Actors series.
Missed the first part? Find it here.
Voice Actor Cover Letter by Alan Shires - This is part two of the 'Cover Letter for Voice Actors' series.